Scale instantly
Run 10 or 1,000 interviews simultaneously.
Run customer and expert interviews at scale. Surface the insights that change the outcome.
Tirro conducts hundreds of customer and expert interviews simultaneously, synthesises the findings, and lets you interrogate the data so your team spends time on decisions, not logistics.
Trusted by leading corporates, consultancies, private equity firms and hedge funds globally.
The problem
Secondary research is no longer a competitive advantage
ChatGPT and AI tools have commoditised desk research. The edge now comes from primary research. But expert calls are slow to arrange, expensive to run, and hard to synthesise at scale. Most teams manage a handful per engagement. Tirro lets you run hundreds.
Our solution
Tirro is your always-on primary research engine
Tirro deploys AI voice agents that conduct customer and expert interviews at a scale no human team can match. It captures, transcribes, synthesises, then lets you query the findings as if you had read every transcript yourself.
Synthesise automatically
Every interview captured and ready for interrogation.
Decide faster
Ask questions across your entire expert dataset and get cited answers in seconds.
Use cases
Commercial due diligence
Interview customers, channel partners, and industry experts at scale to validate market size, competitive dynamics, and the target's positioning.
Investment thesis validation
Test your thesis against real expert opinion. Surface risks, assumptions, and blind spots.
How Tirro works
From brief to insight in five steps
Step 01
Set your research brief
Define what you need to know and configure your interview guide, tailored to your research topic.
Q: How quickly is the market growing?
Q: Who are the key competitors?
Q: How satisfied are you with the product?
Step 02
Identify your audience
Source through your own network or connect to samples directly via Tirro.
Tom Smith
Cybersecurity Manager
Step 03
Deploy calls at scale
Tirro conducts AI voice interviews simultaneously, following up intelligently and probing for depth.
“There are 0 decision-making bottlenecks during procurement.”
Step 04
Transcribe and quality-score
Every interview is transcribed and scored automatically. Vague or low-signal answers are flagged for follow-up.
Q: How quickly is the market growing?
A: The market is growing at a steady 10% CAGR, with strongest momentum in enterprise segments.
Q: What are the key risks to suppliers?
A: The main risk is inflation and input cost volatility, followed by vendor concentration.
Step 05
Synthesise insights across the programme
Query your full dataset and get cited, evidence-backed answers drawn from every conversation.
01
The market is growing at 5% CAGR
02
Interviewees consistently highlighted inflation as a risk
03
The NPS is +71
Benefits
Why research teams choose Tirro
Speed
Complete a full customer or expert programme in hours, not weeks. Never miss a deal window.
Scale
Run hundreds of interviews simultaneously for more robust, defensible conclusions.
Adaptability
Tirro probes and follows up like a skilled interviewer, and can co-lead interviews alongside human interviewers.
Security
Enterprise-grade security including role-based access and data residency controls built in.
Fraud detection
Flags inconsistent or coached responses before they contaminate your findings.
Single knowledge base
AI and human interviews all in one place, so every engagement benefits from everything your firm has ever learned.
Ready to run better research, faster?
Book a demo and see how Tirro can transform your market research and due diligence workflow.